Enhancing resources for creative efficiency – KreaRe brochure available online

Creativity is regarded among experts from the fields of economics and politics as an important fuel for innovation capability: on the World Economic Forum in 2006, the “creative imperative” for companies was proclaimed, while the year 2009 was declared the “European year of creativity and innovation”. Moreover, “Creative Quartiers” are taken into consideration in town and country planning policy. Hardly can one designate the number of job advertisements that demand creativity from possible applicants.

Yet, creative efficiency is not only “in vogue”, but is most frequently considered as “young”: the younger generation breaks old rules with its energy and is thus responsible of change and progress, whereas the “elderly” generation either barely understands technological innovations or refuses to accept changes. This form of attribution is easily made. The statement that one is past one’s best in the fourth decade of life and that the time of “performance degeneration” is nigh is a given fact for many – in defiance of scientific findings, which do not confirm the “deficit model” of ageing.

Yet, the discussion about the age distribution of the labour force in the future and the allegedly “young” creative output is not over: according to a study conducted by the Institute for SME Research in Bonn, roughly one in four companies expects a decline in flexibility, creativity and innovation capability in the wake of the demographic change. Does the demographic change seriously menace the innovation capability of German companies? Does a changing age structure cause a reduction of creative performance?

These questions, although being slightly exaggerated in their formulation, are the topic of this brochure, which puts a further emphasis on the field of research and development (R&D), as its employees require in particular creative competence. To what extent can companies intervene to provide the framework for creative efficiency in R&D?

Which resources require strengthening in order to support creative efficiency “until retirement and beyond”?

This brochure combines empirical surveys with design ideas that have been conceived within the framework of a publically funded project in cooperation with industrial companies. The research team consisting of members of the Institute for Applied Innovation Research e.V. at the Ruhr-University in Bochum and of a working group from the Clinics Essen-Mitte is looking forward to feedback of any kind.

The brochure can be download HERE.

Research results from KreaRe in the PT-DLR Newsletter

In November 2015, the results-driven brochure by the research project KreaRe combines empirical surveys with design idea, which were drafted in cooperation with industrial companies.

The post in the newsletter of the DLR can be found HERE

New article: “Health – The basis of creative achievements in research and development”

In the global innovation competition, the sustainable economic success of companies primarily depends on the continuous improvement and development of new ideas for products, services and procedures. Thus, research and development (R&D) departments are in the spotlight of public interest as well as their staffs.

They initiate crucial creative stimuli for the improvement and reorientation of the product and service portfolio. Against a background of current and future demographic developments, human resources, however, are in danger of growing increasingly scarce. On the one hand, forecasts predict a shrinking availability of competent employees for innovation; on the other hand, it can be anticipated that employees in R&D departments are supposed to be working for a longer period of time. However, both the provision of employability and the maintenance of health are frequently neglected. Yet, how can one succeed in preserving creative efficiency in light of the specific requirements of F&E?

The article at hand is to render accessible the field of health as prerequisite for preserving creative efficiency and to point out approaches to intervention measures. The aim is twofold: making health impacts in the field of R&D the subject of discussion and initiating an all-encompassing dialogue about demography.

The article was published under the following title:

Ottensmeier, Birgit; Knickmeier, Alexander; Kuth, Christoph: Gesundheit - Basis kreativer Leistungen in Forschung und Entwicklung, in: Langhoff, Thomas; Bornewasser, Manfred; Heidling, Eckhard; Kriegesmann, Bernd; Falkenstein, Michael (Hrsg.) (2015): Innovationskompetenz im demografischen Wandel – Konzepte und Lösungen für die unternehmerische Praxis“, Wiesbaden, S. 110-125. book can be purchased in printed form or as an e-book via the link below.

New article: “Resource-saving way of operating in industrial research and development”

The keyword “lean innovation” stands for efficiency and the avoidance of waste in innovation processes. Against this background, the article discusses design difficulties and possible solutions with results from the research projects KreaRe and ReFo.

The article was published in the journal “Praeview” in February 2015 under the following title:

Bernd Kriegesmann, Thomas Kley, Alexander Knickmeier, Birgit Ottensmeier, Nils Altner, Holger Pracht (2015): Ressourcenschonendes Arbeiten in der industriellen Forschung und Entwicklung, in: Praeview -Zeitschrift für innovative Arbeitsgestaltung und Prävention, 2, S. 14-15. journal can be ordered on the following website.

“Interim Results on the Demographic Change in Research & Development – Challenges for Organisational Creativity” out now

Research and development (R&D) is a key area, in order to organise creativity for innovation processes. The article, which was published by Springer in the anthology “Exploring Demographics”, deals with the consequences of the demographic change for technology driven companies with an R&D branch. On the basis of studies conducted by KreaRe, a descriptive interim balance is drawn up: which age patterns can be found nowadays in R&D staffs? What do R&D directors think of the topic “guaranteeing human resources”? How can creative efficiency be preserved “until retirement”? What are the connecting factors with the business world? book can be downloaded as an e-book or purchased as a printed version under the following link.

Elderly employees: an asset to companies – Prof. Kriegesmann in an interview with Deutschlandfunk

How can companies succeed in preserving and fostering creativity and efficiency of elderly employees? Deutschlandfunk takes up this question in “From Cultural and Social Studies” on May 23, 2015, talking about research projects from Münster, Bochum, and Essen.


The article can be found on the following website.

How To Stay Creative and Efficient “until Retirement”?

The IAI Bochum e.V. examines in cooperation with the Clinics Essen-Mitte the consequences of the demographic change for technology driven companies and employees in research and development (F&E) in the context of the project “KreaRe”. MORE

KreaRe at the Spring Summit of the Society for Work Sciences

On February 27, 2015, Alexander Knickmeier and Birgit Ottensmeier gave a presentation on the topic “health as basis of creative performance in research and development”.

For further information about the content of the presentation, please take a look at the summit’s upcoming proceedings publication.



Interim results from the KreaRe-empiricism available


A selected number of interim results taken from the KreaRe questionnaire survey are now available for download in the following brochure!

October 1, 2014 - Workshop with KMU and KreaRe at SIHK (Hagen)

The Hagen-based workshop “Demographic Change” dealt with demographic problems in medium-sized businesses: preserving working capacity with creativity while securing the know-how in companies. KreaRe presented a selection of research results in an interactive discussion with representatives of local companies and the South-Westphalian Chamber of Industry and Trade Hagen (SIHK).

September 2014: KreaRe as a guess at the XX. International Forum for Security and Health at Work

From August 24 to 27, KreaRe will present its projects in the framework of the 20th International Form for Security and Health at Work. Further information can be found hier.


May 2014: KreaRe at the conference “Chances through demography – Concept and solutions for the change” (Aachen)

On May 8 and 9, KreaRe was invited to the conference “Chances through demography – concept and solutions for the change” in the context of the BMBF topic “Innovation capability in the demographic change”.

Further information can be found here.
The poster can be downloaded here.

May 2014: Questionnaire survey completed

We would like to thank most warmly the participants of our questionnaire survey in spring 2014. Both the 421 golden and 294 blue questionnaires will serve as a pleasing basis for further research.

February 2014: KreaRe – Expert survey launched

The survey phase is opened right now. Please find the questionnaires under the following links: survey for professionals in R&D (golden questionnaire)

R&D Benchmark "Innovation capability and demographic change" (blue questionnaire)

Thank you very much for taking part in our survey. Should you be interested in the results, please leave your e-mail address at end of the questionnaire. It will be saved separately from your actual answers.

KreaRe at the demography conferences by the BMBF on May 16 and 17, 2013

“The demography conference conducted by the BMBF regards itself as a central event of the Science Year 2013 – The Demographic Chance. Among the various topics of this year, the challenge of the demographic change is primordial for the world of business. Approaches will also be developed in the support programme “Working – Learning – Developing Competences. Innovation capability in a modern business world.” The two-day conference aims at elaborating on the chances of the demographic changes and its numerous impacts on both the economy and the society and at pointing out approaches for solutions with the help of a broad audience coming from the fields of business, research, associations and social partner. In addition, the conference will be rounded off with a so-called “forum of opportunities”: different topic groups are on-site to provide further information. Its special design will demand active participation from the visitors.

The results of the conference will be published in a transcript.”*

Further information about the programme under the following link:


Specialist seminar “Designing the world of work with attention to health” (July 21 and 22, 2013)


Specialist seminar “Designing the world of work with attention to health” (July 21 and 22, 2013)

During the specialist seminar “Designing the world of work with attention to health” (clinics in Essen-Mitte), representatives of the research project KreaRe are going to present their first results and typical applications.


  • Prof. Dr. Stefan Schmidt (Qualified psychologist in the Department of Psychosomatic Medicine and Psychotherapy of the University Hospital Freiburg/Breisgau)
  • Marianne Giesert (Director of the Institute for Working Capacity)
  • Dr. Volker Schütte (Work design and knowledge management at DLR e.V.)
  • Dr. Jürgen Tempel (VHH PVG UG)
  • Valerie Saintot (European Central Bank, Frankfurt)
  • Peter Neumann (Westpfalzklinikum)
  • Dr. rer. medic. Anna Paul (Clinics of Essen-Mitte)
  • Birgit Ottensmeier (Clinics of Essen-Mitte)
  • Dr. Nils Altner (University of Duisburg-Essen)

Further information under:


16/04/2013 KreaRe as a guest at InfraServ in Wiesbaden

Representatives of the research project KreaRe (picture: middle) visited the InfraServ GmbH & Co. Wiesbaden KG. in the framework of the event series “TOP” on April 4, 2013.

New approaches in the field of demographic analysis and age-conscious work design and organisation will be presented, mainly dealing with the topic “Challenge: demographic change”.

Foto mit freundlicher Genehmigung von InfraServ

iAi Bochum Institute for Applied Innovation Research e.V. · Chairman Prof. Dr. Bernd Kriegesmann
Buscheyplatz 13 · D-44801 Bochum · Tel +49 (0)234 97117-0 · Phone +49 (0)234 97117-20 · Email

Scientific Institution of
Ruhr-Universität Bochum

Ruhr Universität Bochum